Logo, Stationery, + Branding Redesign Concept

EarthQuaker Devices creates hand-built guitar/instrument pedals, best known for their wide range of unique effects and illustrated designs.

Because of the colorful personalities of EQD’s effect pedals, the challenge was to create a new logo that didn't clash with the colors and vibrancy of those pedals.

​​​​​​​Hidden typographic initials (an abstracted "EQD") are placed above the logotype that echoes the effect pedals’ knobs.

Product Imagery w/ Logo application